Zomedica Corp. (ZOMDF) Inside Marketing: How Demand Creation Drives Revenue and Supports Distinct Product Portfolios Transcript

Zomedica Corp. ( ZOMDF ) Inside Marketing: How Demand Creation Drives Revenue and Supports Distinct Product Portfolios September 25, 2026 4:00 PM EDT Company Participants Larry Heaton - President, CEO & Director Michael Mockler Mialisa Gluckert Richard Noctis Emma Callen Suzan Jenkins Mike Zuehlke - Senior VP of Finance & Corporate Controller Conference Call Participants Bill Carroll Presentation Unknown Executive Welcome to Zomedica's Fourth Friday at Four Investor Webinar. Today, we're looking inside Zomedica's marketing organization, how it creates demand, how that demand becomes a sales conversation and how one team supports 2 very different product portfolios at the same time. Everything in this session maps back to 3 words: land, deepen, and expand. Land is the first product going into a practice. Deepen is that product getting used. So consumables and repeat revenue follow. Expand is a second Zomedica brand entering the same account. From here, we'll cover Zomedica's mission and the 5 pillars framework, here from our CEO and then go inside the marketing function itself. Before we begin, I want to remind current and potential investors that we will be making various remarks about future expectations, plans and prospects that are considered forward-looking statements. There are risks that actual results may differ from these statements. We refer you to the safe harbor statement on screen or to the Risk Factors sections of our public filings which can be found on our website under Investor filings, EDGAR and SEDAR+. The statements are made as of today, September 25, 2026, and reflect our expectations as of today. Thank you for joining us for Zomedica's investor webinar series. We're excited to have you with us as we take a closer look at our company, our innovative product platforms and the passionate people driving our success. This series is designed to give you a deeper understanding of how we're delivering