WHO DOES GEN Z TRUST? PACSUN'S PURPOSE SUMMIT EXPLAINS ALL

Pacsun hosted its second annual Purpose Summit today at Soho House 's Little Beach House Malibu , bringing together creators, executives, cultural leaders, and young voices across the brand's four founding pillars, fashion, sport, art, and music, for a day of conversation centered on the forces shaping the next generation.

This year's Summit built on findings from Pacsun's newly released 2026 Youth Report , developed with GlobalData , which found that young people place far more trust in family and friends than in influencers or artificial intelligence. The finding became a t...