Sea, Gardens, Lawns and Hearths: Life Abroad Across Noah's N+ Club Network

Singapore-headquartered global wealth management firm Noah Holdings Limited (NYSE: NOAH ; HKEX: 6686; "Noah") today introduced its N+ Club network. Currently spanning 10 cities across Asia and North America, the network allows individuals and organizations holding N+ memberships to reserve and use participating clubs in its various locations. More Chinese families are now living across several cities at once: one family member works in one place, children study in another, and parents remain elsewhere. Assets can be arranged across different markets, but family life is less easily organized. A family dinner, a gathering of friends or a child's birthday still needs a physical place where people can come together. That is the need the N+ Club network is designed to address. It is not a standardized business space; each club reflects the way people live locally. A single membership opens onto a different setting in every city.

Hong Kong, China -- Out to Sea. The club can arrange yacht outings for members, taking a business meeting or family gathering onto the water. It also features a conference room accommodating approximately 150 people for small forums and family events. In Hong Kong, good conversations often begin after leaving shore.

Singapore -- A Villa and Garden. The club occupies a villa with a garden, suited to family dinners, alfresco meals and small private gatherings. The tropical climate keeps the garden usable almost year-round: it belongs to children by day and to adults after nightfall.

U.S. West Coast -- Lawns in Los Angeles, a Bar in Silicon Valley. The Los Angeles club makes the outdoors its main stage, with an expansive lawn, outdoor barbecues and an open gathering space. On the U.S. West Coast, socializing rarely takes place in meeting rooms: children run across the grass, adults talk over drinks, and much gets decided that way. Silicon Valley moves to a different rhythm. Its sunlit lounge beside the bar features sofas arranged for conversation and abundant greenery. It feels less taut than Silicon Valley's usual pace and more relaxed, giving people time to finish the conversations that truly matter.

Tokyo, Japan -- The One Place That Turns Inward. The club includes a hearth room where a small group can gather around a fire on winter nights. Art lines the walls, making the very act of staying worth the time. While the previous three settings open outward, Tokyo draws inward: quiet, unhurried and suited to a long conversation with no need to watch the clock.

Shanghai, China -- Art, Music and Reading Under One Roof. Located at the heart of the Hongqiao transportation hub, Noah Wealth Center was designed around the idea of "a tree rooted in the soil and continually growing." The first two floors of the flagship client service building house reading spaces, with a spiral staircase winding upward. Above them are art exhibition and music spaces, followed by meeting and business areas. The "Ten Thousand Acts of Trust" art exhibition was previously held here. The clubs outside mainland China draw people outdoors; Shanghai invites them in. Moving floor by floor up the staircase is a journey in itself. For many families living abroad, it is also a place to land when they return. Noah also operates clubs in Suzhou, Chengdu, Xi'an and Wuhan, China, for business discussions, gatherings of family and friends, and small meetings.

The N+ Club network initially considered adopting a standardized format, but ultimately decided against it. Noah's view is that clients in Hong Kong want to go out on the water; in Singa...