Natural Grocers® Opens Its Doors in Appleton, Wisconsin, With a Grand Opening Celebration on September 30, 2026

Natural Grocers® announces the opening of a new store in Appleton, Wisconsin, on Wednesday, September 30, 2026. Located at 720 N. Casaloma Drive, the store will serve residents and visitors in Appleton, Fox Crossing, Kaukauna and Neenah, as well as surrounding communities. The Appleton store is Natural Grocers' second location in Wisconsin. Community members are invited to join the celebration with giveaways, savings, free samples, a prize wheel, live local radio and more. Natural Grocers' good4u® Crew will kick off the festivities at 8:15 a.m. with a $2,500 donation presentation to Feeding America Eastern Wisconsin, its local food bank partner, followed by an official ribbon-cutting ceremony with the Fox City Chamber and store leadership. Doors will open promptly at 8:27 a.m., welcoming customers to a celebratory shopping experience.

GRAND OPENING EVENTS – FREEBIES, DISCOUNTS AND SWEEPSTAKES Grand Opening festivities at the new Appleton, WI location include:

Sept. 30: Mystery Gift Cards for the first 150 customers – Be among the first in line and receive a Natural Grocers mystery gift card (values range from $5 to $500).

Sept. 30: Free Natural Grocers Hand-Crafted Ecuadorian Drawstring Backpack Bag ($30 value) – The first 500 shoppers will receive a unique, hand-crafted bag, woven in collaboration with artisans in Peguche, Ecuador.

Sept. 30: Prize Wheel – Spin the Natural Grocers prize wheel between 12 p.m. and 5 p.m. for a chance to win great prizes.

Sept. 30-Oct. 14: Grand Opening Sweepstakes – Customers have the chance to win fabulous prizes, including an Aventon e-bike (valued at $1,400), a $500 Natural Grocers gift card and more. Entry forms will be available at the store.

Sept. 30-Oct. 31: Up to 50% off Natural Grocers' Even More Affordable SM Prices on premium-quality products from every department, including 100% USDA-certified Gala Apples ($1.69/lb), Natural Grocers® Brand Organic Cheese Shreds and Slices ($2.99 each), Bacon and Bacon Alternatives ($2.99/pkg, excludes Canadian Bacon), GT's Synergy® Kombucha ($2.79/16 oz) and Painterland Sisters Organic Skyr Yogurt ($1.99/each).

{N}POWER® MEMBERSHIP As part of Natural Grocers' "Even More Affordable SM Prices!" campaign, customers can join {N}power, the company's free rewards program, to access exclusive discounts, digital coupons, rewards benefits and other members-only features.*

Sept. 30-Oct. 31: {N}power members will receive exclusive pricing on items such as select free-range eggs ($2.99 each, one dozen/limit 2), Kerrygold™ Irish Butter Sticks ($4.99/8 oz), Natural Grocers Brand Organic Canned Beans (4/$5, 15.5 oz, excludes green beans), Zevia® Zero-Sugar Sodas ($4.99/6 pack) and Natural Grocers Brand Organic Extra Virgin Olive Oil ($8.99/16.9 oz).

*Customers can also download and sign into the free App to join the program.