Target Launches Target Beauty Studio, Its Destination for What's New, Now and Next in Beauty

Target Corporation (NYSE: TGT) today announced the launch of Target Beauty Studio, a reimagined beauty destination featuring an expertly curated assortment of more than 1,600 products from 90 prestige, emerging and global brands — most new to Target. Building on the retailer's merchandising authority, Target Beauty Studio introduces the next chapter of beauty at Target and is one example of how the retailer is investing in the distinctive assortment and elevated experience that are central to its plans to return to growth.

Launching Sept. 10 in more than 600 Target stores nationwide and on Target.com, Target Beauty Studio combines Target's expertise in curating the latest beauty trends with an elevated, discovery-led shopping experience. Through dedicated Beauty Advisors, rotating product features, exclusive Target Circle offers and more, guests can easily explore the most exciting brands and products in beauty for any routine, all with the accessibility, convenience and value that Target guests love.

More beauty to discover at Target For years, guests have turned to Target for beauty essentials, trend-forward products and emerging brands. Target Beauty Studio takes that experience further with a dedicated discovery destination to shop new brands, coveted products and the latest beauty trends. The collection introduces what's new, now and next across skincare, makeup, haircare, fragrance, bath and body and nails. Explore the full list of Target Beauty Studio brands. Guests will discover:

Curated skincare from sought-after and emerging brands like Clearstem, Eqqualberry, First Aid Beauty and Sunday Riley, including everything from daily skincare must-haves to new, trending ingredients and targeted treatments Innovative haircare including premium treatments, scalp care, heat protection and repair solutions from trusted brands including Bondi Boost, Briogeo, Joico and Nioxin K-Beauty cosmetics favorites Amuse, Kaja and Rom&nd and top skincare discovery brands Dr.Melaxin, Purito Seoul and Sungboon Editor Global offerings like Mexican beauty brand SARELLY and French nailcare brand Manucurist Elevated fragrances that go beyond traditional perfumes, featuring award-winning scents from Lake & Skye, and modern body mists from Boy Smells and Smooch Trending styling essentials including Slickhair's finishing oils and luxury accessories from Machete and Slip Premium suncare from Bask and Dune and self-tanning options from brands like Peta Jane Beauty and Tan-Luxe

More than two-thirds of the brands featured in Target Beauty Studio are new to Target, significantly expanding guests' access to sought-after products and innovations from around the world.