Fresh Brothers Brings Wing It On!'s Championship Wings to Southern California, Expanding Footprint by 20 Locations in a Single Launch

Fresh Brothers Pizza ("Fresh Brothers"), the Los Angeles-born brand known for its fresh, handmade pizza, is now serving Wing It On! 's award-winning wings at all Fresh Brothers locations across Southern California. The co-brand brings together two concepts within Craveworthy Brands ("Craveworthy"), the multi-brand restaurant company that owns and operates both, expanding Wing It On!'s footprint by 20 locations at once.

The championship wings are available at all locations across Los Angeles, Orange County and San Diego for dine-in, takeout, delivery and catering, with online ordering also available. Wing It On! is redefining the buffalo wing experience with its dedication to quality, flavor and the perfect wing trifecta: crispy wings, bold sauces and house-made dips. Starting today, guests can order Wing It On!'s bone-in wings and boneless bites with a choice of five sauces, two dry rubs and house-made dips, alongside Fresh Brothers' full menu of handmade pizzas, salads and pastas, as well as its new Crustwiches.

Founded in Los Angeles in 2008, Fresh Brothers has built a dedicated following around dough crafted daily, vine-ripened tomato sauce, pure cheese without additives and premium meats. For nearly two decades, the brand has continued to evolve its menu while staying true to the fresh-made approach at its core.

Wing It On! arrives on the West Coast as an established wing brand. Founded in 2011, the concept has grown from its Connecticut roots to serve guests in markets across the country, building its reputation around what it calls the "trifecta": perfectly crispy wings, award-winning sauces and house-made dips. This debut takes Wing It On! coast to coast, bringing its championship pedigree to a new audience of wing fanatics through Fresh Brothers' established Southern California presence.

Just days after the wings make their Fresh Brothers debut, Wing It On! will return to Buffalo, New York, Aug. 29-30 to compete for more hardware at the National Buffalo Wing Festival. The brand enters this year's competition with nine awards earned over the past four consecutive festivals: 2025: First Place, Medium Traditional – Buffalo; First Place, Savory – Garlic Parm-fredo; Second Place, BBQ – Hickory BBQ; Third Place, Hot – Wings of Prey 2024: First Place, Extra Hot Traditional – Wings of Prey 2023: First Place, Medium Traditional – Buffalo; Second Place, Dry Rub – LTO 2022: First Place, Medium Traditional – Buffalo; Second Place, Traditional BBQ – Hickory BBQ ...