CHIPOTLE DROPS BOGOS EVERY TIME TAYLOR FRITZ WINS AS HE CHASES HISTORY IN NEW YORK

Chipotle is teaming up with superfan and top-ranked U.S. men's tennis player Taylor Fritz to launch "Every Win Tastes Better," giving fans a chance to score BUY-ONE-GET-ONE (BOGO) entrée offers after every Fritz men's singles victory in New York After each win, Fritz will share a unique text-to-win code on his Instagram Story, with more BOGO offers up for grabs as he advances through the tournament¹ Chipotle and Penn are launching a limited-edition tennis ball caddy inspired by Chipotle's iconic foil-wrapped burrito, which Fritz will give away at a special restaurant appearance during Fan Week² NEWPORT BEACH, Calif. , Aug. 24, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG ) today announced "Every Win Tastes Better," a new promotion celebrating top-ranked U.S. men's tennis player and Team Chipotle athlete Taylor Fritz. As Chipotle helps fuel Fritz's pursuit of becoming the first American in 23 years to win the men's singles title at New York's premier tennis tournament, fans can unlock BUY-ONE-GET-ONE (BOGO) entrée offers after each Fritz men's singles victory, with more offers available as he advances.¹ Chipotle is teaming up with top-ranked U.S. men’s tennis player and Team Chipotle athlete Taylor Fritz for “Every Win Tastes Better,” a new promotion offering fans the chance to score BOGO entrée offers after each of Fritz’s men’s singles victories in New York. Fritz has been a Team Chipotle athlete for the past three seasons and wears the Chipotle logo on his left sleeve during tournaments. Chipotle and Penn are launching a limited-edition tennis ball caddy inspired by Chipotle’s foil-wrapped burrito. Fritz will give away the caddies during a special appearance at Chipotle’s 600 Third Ave. restaurant in New York City on August 26. Chipotle has long been part of Fritz's tournament routine. During his title run in Washington, D.C., earlier this month, Fritz shared that he ate Chipotle every off day and before each of his night matches . Now, Chipotle is turning that personal ritual into a celebration fans can join throughout his run in New York. A Team Chipotle athlete for the past three seasons, Fritz has worn the Chipotle logo on his left sleeve during tournaments and is a Chipotle Celebrity Card holder, giving him access to free Chipotle. How Tennis Fans Can Score BOGOs Following each singles victory in New York, Fritz will share a unique text-to-win code via Instagram Story from his account, @taylor_fritz . The first fans to text each code to 888-222 will receive a BOGO entrée offer redeemable on the Chipotle app or Chipotle.com, while supplies last.¹ The number of BOGO offers will increase as Fritz advances through the men's singles tournament: Round 1: 2,500 BOGO offers Round 2: 3,000 BOGO offers Round 3: 3,500 BOGO offers Round of 16: 4,000 BOGO offers Quarterfinal: 4,500 BOGO offers Semifinal: 5,000 BOGO offers Final: 10,000 BOGO offers "Taylor doesn't just represent Chipotle on the court—our food is genuinely part of how he prepares and competes," said Stephanie Perdue, Senior Vice President of Brand Marketing at Chipotle. "We built 'Every Win Tastes Better' around that authentic connection, turning Taylor's personal tournament ritual into a shared one and giving fans another reason to celebrate every time he wins." "Anyone who follows me knows I eat a lot of Chipotle when I'm playing tournaments," said Taylor Fritz . "I love that every time I win a singles match in New York, fans have another chance to score a BOGO. I'm trying to make them give away as much as possible." Fritz Serves Up a Special Fan Week Appearance and Limited-Edition Penn x Chipotle Drop Chipotle is teaming up with tennis ball brand Penn to introduce a limited-edition Penn x Chipotle tennis ball caddy inspired by Chipotle's iconic foil-wrapped burrito. On Wednesday, August 26, Fritz will make a special appearance at the Chipotle restaurant at 600 Third Ave. in New York City to meet fans and give away the limited-edition cadd...