Nvidia reportedly in talks to back Perplexity at more than $30bn valuation

Nvidia Corp ( NASDAQ:NVDA XETRA:NVD ) is in talks to invest in Perplexity as part of a funding round that would value the artificial intelligence startup at more than $30 billion, The Information reported on Sunday. The report, citing people with knowledge of the discussions, said the round would lift Perplexity's valuation by more than 50% from its previous financing a year ago. Perplexity, which runs an AI-powered search and answer engine, has seen annualised revenue climb to more than $750 million, up from less than $250 million at the start of the year, according to the report. Part of that growth has been driven by Perplexity Computer, a cloud-based agent that professionals use to automate computer-based tasks. The Information reported last September that Perplexity had settled on a $20 billion valuation, meaning the company's worth has risen sharply in the space of a year. Perplexity declined to comment , while Nvidia did not immediately respond to a request for comment. The startup, which signed a $750 million cloud agreement with Microsoft earlier this year, plans to go public in 2028. Its backers include Nvidia, Amazon founder Jeff Bezos and Japan's SoftBank Group.