UFC Names Meridian Holdings Official Sponsor of Fight Night Belgrade

UFC Names Meridian Holdings Official Sponsor of Fight Night --> Accessibility: Skip TopNav UFC Names Meridian Holdings Official Sponsor of Fight Night Belgrade July 18, 2026 09:34 ET | Source: Meridian Holdings Inc. Meridian Holdings Inc. First UFC Event Ever to Be Held in Serbia, Scheduled for August 1, 2026 at Belgrade Arena Meridianbet Leads the B2C Division of Meridian Holdings Inc. (NASDAQ: MRDN) BELGRADE, Serbia, July 18, 2026 (GLOBE NEWSWIRE) -- Meridian Holdings Inc. (NASDAQ: MRDN) (the “Company”) today announced that the Company’s subsidiary Meridianbet has been named Official Sponsor of UFC Fight Night Serbia, a mixed-martial-arts event produced by the Ultimate Fighting Championship (UFC), scheduled for August 1, 2026 at Belgrade Arena in Belgrade, Serbia. The event will be the first UFC has ever held in Serbia, where Meridianbet will be its exclusive sponsor in the sports-betting category. The sponsorship will include branding inside the Octagon during the event, logo placement across official event marketing (including the fight poster and round cards), an in-venue commercial at Belgrade Arena and a digital and social media campaign across UFC’s web, video and social channels. The event will air live in the United States on Paramount+ and will be distributed internationally through UFC’s broadcast partners, reaching a global audience. “Serbia is where Meridianbet’s story began 25 years ago, and there is no bigger stage to mark that anniversary than UFC’s first-ever event in the country,” said William Scott, Chief Executive Officer of Meridian Holdings. “Combat sports sponsorship has long been part of our brand strategy, and partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm across the region and the world.” Meridianbet was founded in Serbia in 2001 and has since operated in the market continuously. The sponsorship deal with UFC marks the brand’s most visible association with a global sports property to date. Meridianbet has sponsored combat sports for years, from elite professional cards to grassroots martial arts events, and the category remains one of the brand’s most visible. The partnership also reflects a long-running commitment to sport in the communities where the brand operates: across its markets, Meridianbet supports clubs, youth academies and local sports programs, from grassroots level to elite competition, alongside community initiatives in health and education. About Meridian Holdings Inc. Meridian Holdings Inc. (NASDAQ: MRDN), headquartered in Las Vegas, Nevada, is an established B2B and B2C gaming technology group operating across over 25 international regulated markets. The Company’s B2C division is led by Meridianbet Group, a leading online sports betting and gaming operator founded in 2001 and licensed across Europe, Africa, and South America. Meridian’s B2B division, comprising game developer Expanse Studios and iGaming platform GMAG, develops, licenses, and distributes proprietary gaming technology to a global client base. Additional subsidiaries include RKings Competitions (pay-to-enter prize competitions in the UK), MexPlay (regulated online casino in Mexico), and Classics for a Cause (Australia’s leading subscription-based digital memberships and trade-promotion lottery). The Company’s software automatically declines gaming or redemption requests originating in the United States, in strict compliance with U.S. law. For more information, visit www.meridian-holdings.com . About UFC UFC is the world’s premier mixed martial arts organization, producing more than 40 live events annually and distributing its programming to an estimated one billion broadcast and digital households across 210 countries and territories, with an athlete roster representing more than 75 countries. UFC is part of TKO Group Holdings, Inc. (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com. Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding the anticipated staging of the UFC event in Belgrade, Serbia on August 1, 2026; the expected scope, benefits and duration of the sponsorship, including anticipated branding, marketing, advertising, digital and social media elements and the expected exclusivity in the sports-betting category in the Serbian market; the anticipated broadcast and distribution of the event in the United States and internationally; the anticipated visibility, brand, marketing or commercial benefits of the partnership to the Company; and statements regarding the Company's strategy, growth plans and market posit