Comcast's CEO just kicked off what could become an M&A feeding frenzy for the ages

Comcast's CEO just kicked off what could become an M&A feeding frenzy for the ages.

Brian Roberts’ surprise plans to spin off NBCUniversal from Comcast have set the stage for an M&A bonanza, with bankers working overtime to concoct deals where the media mogul is both a buyer and a seller of some of the industry’s biggest assets, On The Money has learned.

Just a few months ago when the battle for Warner Bros. Discovery was raging, the Comcast chief was considered an also-ran. Comcast's floundering stock price (shares down 55% over the past five years) was no match for Ted Sarandos at Netflix, or the deal's eventual winner, Paramount Skydance, backed by indie producer David Ellison and his mega billionaire father Larry Ellison.

All of that changed this week when Roberts announced that Comcast is spinning off what's left of its news and entertainment assets in NBCU and Sky (recall, he already spun off cable assets like MS Now and CNBC into a company called Versant) while keeping his cash cow, the Comcast cable business.

Brian Roberts’ surprise plans to spin off NBCUniversal from Comcast have set the stage for an M&A bonanza.

Roberts will retain voting control of all three companies, and now finds himself in the catbird's seat, bankers and media executives tell On The Money.

Common sense will tell you that having three separate and slimmed down companies make it easier to buy stuff and to sell stuff; investors love the NBCU spinoff because distribution and content (the old Comcast business model) no longer appears to be a winning formula. Hence this week’s pop in Comcast shares, which will be the currency Roberts might soon use for an acquisition.

Literally the minute the news hit the tape, one media M&A lawyer told me he thinks Roberts will add heft to Comcast's distribution business, which generates big bucks – albeit a lot less of them than it used to because of cord cutting and encroachment from mobile carrie...