In a Crowded ETF Market, Bet on Heritage With COPY

It’s no understatement to say ETFs are becoming an increasingly popular investment vehicle in today’s market.

TD noted that in the last year alone, 1,110 ETFs launched in the United States. This number soundly trounced last year’s record of 739. There are many different strategies and approaches available within the ETF wrapper. So it can feel daunting to determine which ticker is the best fit for one’s portfolio. This may be especially true given how some new funds look to chase trends in lieu of providing a more sustainable approach to profit.

For advisors and investors seeking a firm or an ETF they can rely on, betting on heritage can be a valid option. Choosing to trust a portfolio team with years of experience in piloting a particular investment strategy can provide one with more comfort than investing in a fund that just came to market.

Take value investing, as an example. Value investing has surged in popularity this year, due in part to valuation spreads and concerns overconcentration. If one were looking for a firm with a storied history in value investing, it’s hard to go wrong with Tweedy, Browne. After all, Tweedy, Browne has been in the value investing game for well over 100 years at this point.

Advisors and investors can tap into Tweedy, Browne’s value investment philosophy through the Tweedy Browne Insider + Value ETF (COPY). The fund provides easy access to Tweedy, Browne’s active value expertise within the convenient ETF structure.

A cornerstone of COPY’s investment strategy is its focus on movement from company insiders. The fund targets value stocks in which the company’s own insiders have been buying company stock, or the company itself is conducting share buybacks.

When looking at COPY’s net flows, it’s increasingly clear that advisors and investors are leaning into Tweedy, Browne’s immense experience to navigate the value opportunity set. Between January 1, 2026 and October 6, 2026, COPY has seen net flows of about $342 million, according to ETFDb.