HYBE's ABD Label To Debut New Girl Group, TUIDE, This Year

HYBE’s new label, ABD (short for A Bold Dream), is set to debut a new seven-member girl group, TUIDE. Pronounced like “TIDE,” ABD released a stop-motion teaser with the group’s new logo and title card on its official social media accounts today. The imagery is like the ocean, as they’re creating a new wave/tide in K-pop – and the colors are bright and harmonious, which is meant to represent what they will bring. ABD first launched in May, with former PLEDIS Entertainment Head of Artist Planning, Jiwon No, serving as ABD’s President and overseeing the label’s overall management and strategic direction. Sung Soo Han, a.k.a. Master Professional, the creative mastermind behind artists like SEVENTEEN, TWS, IZ*ONE, and After School, led the group’s overall creative production – music, concepts, and performances. The label specializes in girl groups, with its motto being “ABD is driven by its creative philosophy of imagining ‘D’ instead of the expected ‘C’ after ‘A’ and B,” which reflects the label’s playful approach to music. As the first act for the label, TUIDE “aims to create ripples across the global music scene through the harmony of seven unique individuals, bringing a fresh perspective and new energy to audiences worldwide.” The group has already been selected and is set to hold an exclusive pre-debut experience, ‘TUIDE Exclusive Preview [Playground] on August 1 - 2 in Seoul. According to the press release, TUIDE is “inspired by the phrase 'Tune the Tide,’ reflecting the group's ambition to experience the various tides of the world and tune them into new forms of joy through music.” We were only given the names of the members: SEOHEE, SEOYEON, ELENA, JIA, SAKI, SEAH, and YI HANI. There have been some teaser images of the group on the group’s official Instagram pages. Once they are ready to debut, they will “showcase their harmonious energy by tuning into one another while expressing their own individual colors.” Based on ABD's description, the group’s signature sound is called “Soultronic,” which combines “the emotional melodies of soul music with the sophisticated textures of electronic music.” It seems they will also specialize in smooth and soft harmonies. There’s no specific date yet, but ABD states the group will debut in the second half of the year. ABD will hold an exclusive pre-debut experience, ‘TUIDE Exclusive Preview [Playground] on August 1 - 2 in Seoul. The event will “feature immersive experience zones, commemorative gifts, and TUIDE's first-ever public performance, creating a playful and interactive introduction to the group.” Additional details are available on Weverse.