$100 Billion ETFs: Meet the New Class of Mega-Funds

Innovative ETFs Content Hub $100 Billion ETFs: Meet the New Class of Mega-Funds Todd Rosenbluth July 20, 2026 I have been tracking the ETF industry for a long time. I remember when the SPDR S&P 500 ETF Trust (SPY) made history as the very first ETF to hit the $100 billion mark. Since then nearly two dozen have joined SPY.

In mid July, a whole new class of mega-funds was about to hit this $100 billion ETFs milestone. Consequently, these funds have helped push the industry to record levels with over $1 trillion of new money in the first half of the year.

QQQM was approaching $100 billion in assets, proving advisors are seeking lower-cost growth alternatives to investing in the S&P 500 Index.

Ultra-short cash alternative SGOV amassed $98 billion in assets by offering an attractive 3.8% trailing yield as of mid-July 2026.

Invesco’s RSP has climbed to $96 billion by successfully shifting portfolio weight away from technology and into smaller sectors like industrials and utilities.

Invesco NASDAQ 100 ETF (QQQM): Now at $99 billion, QQQM was launched in 2020. This fund is a lower-cost alternative to its highly liquid $480 billion sibling, QQQ. It tracks the exact same index of top non-financial innovators, but with a lower expense ratio. As a result, longer-term investors prefer QQQM.

Despite fresh competition from industry titans like iShares and State Street, QQQM's retail and advisor momentum has not slowed down. Specifically, year to date through July 15 QQQM added $17 billion in new money. The ETF rose 17% in value.

Schwab U.S. Dividend Equity ETF (SCHD): Sitting recently at $99 billion, SCHD is currently the second-largest dividend ETF on the market. Abbott Labs and Home Depot are examples of the high-quality, dividend payers SCHD owns.

Moreover, the ETF’s growth proves that even in an age of artificial intelligence, disciplined dividend growth never goes out of style. In particular, SCHD gathered $14 billion of new money thus far in 2026. Demand was aided by a strong 19% gain.

iShares 0-3 Month Treasury Bond ETF (SGOV): At $98 billion, SGOV has become the go-to ETF for safety. It is now the largest ultra-short bond ETF and the third-largest bond ETF overall. By holding Treasury bills with maturities under three months, SGOV is for many investors the ultimate parking spot.

Specifically, the ETF had a 3.8% trailing dividend distribution. This income has been appealing to investors in 2026. Despite rising just 1.9% in value, SGOV had $29 billion of net inflows.

Invesco S&P 500 Equal Weight ETF (RSP): Holding $96 billion, RSP represents a strong defense against market-cap concentration. RSP weights all 500 companies in the S&P 500 equally. As a result, the ETF mitigates exposure to massive technology companies. Rather, RSP shifts portfolio exposure to smaller sectors like industrials and utilities.

As a result, positions in NRG Energy and United Airlines are larger than Apple. RSP rose 12% in value to start 2026 and pulled in $12 billion.

Ticker Fund Name Current Assets under Management (AUM) Primary Portfolio Focus QQQM Invesco NASDAQ 100 ETF $99 Billion Lower-cost mega-cap U.S. growth stocks SCHD Schwab U.S. Dividend Equity ETF $99 Billion High-quality dividend-paying stocks SGOV iShares 0-3 Month Treasury Bond ETF $98 Billion Cash-like ultra-short Treasury bills RSP Invesco S&P 500 Equal Weight ETF $96 Billion Broad market with equal-weight diversification Data as of July 14, 2026

Watching these products gain scale is a testament to demand for ETFs. Whether investors are hunting for lower-cost growth in QQQM, sheltering in SGOV, or reducing market concentration in RSP, there is an industry heavyweight to turn to. For this veteran analyst, watching this landscape...